Ones to watch – sustainability marketing coming to a TV near you

Did you know that in the past year, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%?

This is one of the latest research findings from Nielsen, the consumer insight business, and is great news for brands that are committed to sustainable sourcing. Nielsen’s Global Sustainability Report also showed that brands which actively communicate their sustainability credentials do better when they use a broad range of channels, including TV. So we’re excited to share some examples of our partner brands doing just that.

Nielsen’s research shows that TV ads that highlight a brand’s positive social and/or environmental impact were influential in the path to purchase for over one-third of consumers (34%). Many UTZ partners are already making use of TV and online video advertising. Here at UTZ we can support your message by endorsing the ad with our logo, visuals, or even appearing in your campaign.

Watch the ads below to see how our partners have taken different approaches:

  • Kalev, the Estonian chocolate manufacturer, whose TV ad highlights the importance of sustainability in its cocoa supply chain.
  • L’Or EspressO’s campaign for its Ristretto capsules in the Netherlands features the Arvid NordquistUTZ logo on pack.
  • Arvid Nordquist’s TV spot in Sweden celebrated the brand reaching its goal of 100% certified coffee.
  • Lidl’s campaign in Germany features an interview with UTZ’s Executive Director to highlight the importance of sustainable coffee sourcing.
  • Nestlé’s animated promotion video in Japan of the Nestlé Cocoa plan, explaining how they work on a sustainable future for cocoa, endorsed by UTZ.

Inspired? Contact us to see how we can support your next online or TV campaign. You can also read some great insights into marketing and sustainability in the latest Nielsen Global Sustainability Report.

Climate Change – a good story to tell

Many consumers aren’t aware that by choosing UTZ coffee, cocoa and tea they’re helping farmers adapt to climate change. That’s because UTZ training and climate projects give farmers the knowledge and tools they need to cope with changing rainfall patterns and rising temperatures.

Want to get the climate message out to customers? We have a marketing toolkit to support you!

Take a look at the toolkit, which is full of ideas and resource. It includes famer quotes and a great summary of why climate change is bad news for coffee, tea and cocoa farming and what we’re doing to tackle that.

quote-pham-van-hoanIt includes information on our pilot projects such as Coffee Climate Care in Vietnam where farmers are successfully adapting to a changing climate by planting shade trees, installing wind breaks, covering crops, and improving irrigation and fertilizer management. You can read their views on the project here.

Or you can get started straight away by liking, sharing and retweeting our social media posts.

Did you miss our recent webinar on sustainable farming and climate change? No worries! Watch the recording or download the presentation. (Also available in German).

IKEA, ForestFinest, Woolworths, Pingo Doce, La Vieja Fabrica, Christmas

With the festive season well underway we have some great new product launches to tell you about. Lots of chocolate of course (well it is nearly Christmas!) and many other exciting products too.

We’d love to hear about your next product launch so do get in touch and tell us about it.

IKEA ice tea  – global

IKEA’s brand new organic ice tea, comes with the fresh taste of birch and pine. The tea comes from UTZ certified estates and the exciting new drinks are now available in IKEA restaurants, Bistro and Swedish Food Markets.

Ikea icetea

ForestFinest  – Germany

The ForestFinest chocolate range was re-launched in October, with 100% UTZ certified ForestFinance cocoa from Bocas del Toro in Panama. The chocolate bars come in nine varieties, from green tea to chili and lemon. The chocolates can be purchased from ForestFinest is an initiative of ForestFinance which invests in sustainable forestry.

Forest Finest

Woolworths Tin Roof ice cream – South Africa

It’s the start of summer in South Africa! What better way to get in the mood than with a scoop of the country’s first UTZ labeled ice cream, vanilla and chocolate flavored, now on sale at Woolworths


Pingo Doce chocolate covered strawberries  – Portugal

We’re excited that Pingo Doce, one of Portugal’s largest supermarket chains with over 350 stores, has launched its first cocoa products carrying the UTZ label. Customers can now enjoy its private label strawberries covered in Belgian white and milk chocolate – we hear they’re delicious!


La Vieja Fabrica hazelnut spread – Spain 

La Vieja Fabrica brand is known for its jams, preserves and spreads. Now customers can enjoy its first UTZ labeled products – a range of hazelnut spreads for which UTZ certified cocoa was sourced. The spreads come in three flavors: Original, Milk and Cookie. They also contain only RSPO certified palm oil and are available in supermarkets throughout Spain.


Christmas products – various countries

Consumers around the world can have a delicious and more sustainable Christmas this year thanks to all the great tasting UTZ labeled Christmas products now on sale. From South Africa and Australia to the Baltics, Russia, France and UK, it looks set to be the tastiest Christmas yet!


Shorter name, bigger impact

We like to keep things simple for consumers – simple to choose sustainable tea, coffee and cocoa and simple to support sustainable farming. So, from 4th January 2016, we’re making our name simpler too – shortening it from UTZ Certified to UTZ. Our on-pack labeling logo won’t change but we think our new name will better reflect the broad range of work we’re doing.

We’ve been working towards better farming and a better future for the past 13 years. As a result we are now the largest program for coffee and cocoa and have strong certification schemes in other commodities including (herbal) tea, rooibos and hazelnuts.

Certification remains the most important element of our work but we have also seen that some problems affecting farmers cannot be addressed through certification alone. That’s why we’re working more closely with producers, NGOs, governments and buyers to tackle complicated issues such as child labor, wages or the impact of climate change and make an even bigger difference.

“We believe that UTZ compared to UTZ Certified, reflects better our new approach and offers a broader scope of collaboration,” says Han de Groot, Executive Director. “We are excited to be able to take our vision of a better future to the next level.”

UTZ logo

What does it mean for you?

We’ll be redesigning our website, improving our media center, shortening our URL and updating our logo from January 4th. Our on-pack logo remains the same however the text claim and URL will change over time as packaging gets updated. Watch out for information on our updated labeling policy and Q&A in early January.

Employees get the message about sustainable sourcing

Employees often hold the key to success for your sustainability efforts. They are the ones who talk to your customers and who implement your programs on the ground. What’s more, employees who work for brands that address social and environmental issues are often more motivated and engaged than their peers. That’s why we’ve launched an employee engagement session that can help you get your staff talking about sustainable farming.

The session includes an interactive quiz which can be given by you or an UTZ representative to inform and involve your colleagues. The quiz helps them understand what UTZ means for your brand, and how they can communicate about it, with customers, friends and family.

Kahls Kaffe AB, an importer and producer of coffee and tea, together with sister company, Kahls The & Kaffehandel in Sweden are one of the first UTZ members to use the quiz, with 30 employees taking part during a two-day company program. Following the interactive and fun session all participants got to improve their understanding of the UTZ program and were better able to address the remaining questions they still had.

Mats Nilsson, managing director and owner: “Our shop managers are an important communication channel for Kahls. Understanding of and being involved in the story behind our UTZ certified coffee and tea helps them to pass the message on to customers. This really adds value to the Kahls brand and the products we sell.”

Peter Goodman, coffee purchasing at Kahls adds: “Before taking the quiz I knew what UTZ was about but now I’ve got some great examples and ideas that make it even easier to communicate about sustainable farming and why it matters to Kahls.”

Want to involve your employees in your choice for sustainable sourcing? Get in touch for more information on the quiz and ideas for how we can help you engage your staff.

employee engagement


Australian, Old City Coffee, Höflich Schokolade, Pirkka, Denner, Notting Hill

Consumers around Europe and the USA are enjoying some delicious new hot drink and chocolate varieties this month, thanks to some great new product launches from UTZ partners. Happy Autumn!

AUSTRALIAN espresso beans – Netherlands

AUSTRALIAN has extended its range of UTZ certified coffee with its first 1Kg packs of espresso beans. The products, which are both UTZ certified and organic, come in three varieties: medium roast, dark roast and single origin. The 1Kg varieties are for sale at Sligro, the Dutch wholesale shop, with 750g packs on sale direct to consumers in various supermarkets. The packaging includes a tracking code which consumers can use on the website to trace their coffee back to the farm.

packshot Australian 1000gr

Old City Coffee  – USA

A warm welcome to Old City Coffee – coffee shops in Philadelphia with a mission to supply the public with the freshest, highest-grade coffees. The business has now launched its first UTZ certified Old City Blend coffee pods. These single serving beverage cups contain a blend of medium and dark roasts and can be ordered directly from or purchased from one of their retail locations. We love the packaging!


Höflich Schokolade  – Germany & Italy

Höflich Schokolade are proud users of the UTZ logo with a range of crunchy chocolate pralines in five great flavors: milk chocolate, dark, dark with orange, white with strawberry and last but not least white with coconut. Consumers in Germany and Italy can find them at retail stores and delicatessen shops.

packshot 2014_10_20_Monateg_Verpackung_ALLE

Pirkka pralines – Finland

Retail chain Kesko has launched a new variety in its UTZ labeled Pirkka chocolate range: dark chocolate pralines with a caramel filling and a sprinkling of sea salt on top! This exciting new flavor is available to consumers in Finland from K-foodstores.



Notting Hill Herfstthee – Netherlands

Customers in the Netherlands can enjoy a new spiced tea especially for autumn – the Notting Hill black tea with apple and cinnamon flavor – with all the tea sustainably sourced through UTZ. The product is available in Albert Heijn supermarkets.

packshot OTG Herstthee2


Denner Earl Grey tea – Switzerland

Tea lovers in Switzerland can now enjoy a new sustainably sourced tea to keep them warm as the days get shorter and colder. Denner supermarket is adding to its sustainable tea range with an UTZ certified Earl Grey blend – perfect for an afternoon cup of tea.

packshot 83OTG Denner_32

New collaboration for UTZ and Fairtrade

We’re often asked to work more closely with other sustainability standards. Actually, while we believe each sustainability standard makes a unique contribution to the field we also very much welcome the opportunity to work together, particularly when this can benefit farmers. So we’re pleased to report that UTZ Certified and FLOCERT are launching a new collaboration that will enable combined UTZ and Fairtrade audits.


The new agreement will cover audits in sustainable coffee production in selected countries in Central America, black tea in several countries in Africa, and rooibos tea in South Africa, and will help reduce costs and time for farmers.

A similar initiative was set up with Fair Trade USA last year which enables cocoa farmers to gain access to both the UTZ Certified and the Fair Trade USA supply chains through a single audit.

Find out more about the new collaboration here.