We think so! This was one of the conclusions from the interactive workshops we hosted at our partner events in Germany and Switzerland this autumn, with almost 100 participants providing input and ideas on how to bridge the gap between marketing and sustainability.
Participants discussed the need to generate a better understanding of sustainable sourcing, both internally and among customers and consumers. If that challenge sounds familiar to you, do get in touch to join the discussion and find out how we can support you in strengthening your sustainability communications.
A number of next steps and focus areas were identified at the sessions.
- Add value to your brand – Find the connection between your brand values and the benefits of UTZ;
- Increase employee engagement – Improve understanding within your company about why you choose sustainable sourcing;
- Help consumers get involved – Strengthen your sustainability communications for consumers.
Contact us to find out more!