Communicating positive impact

Everybody benefitsA great sustainable sourcing strategy needs great communications. And it’s easier than you think! If you’re looking for inspiration to help bring your sustainable sourcing stories to life for your consumers why not join our Marketing webinar series or take part in our social media campaigns?

Over 50 of you attended our recent webinar ‘Communicating Positive Impact’ hosted in both English and German. The session highlighted insights from impact studies that show the real difference sustainable sourcing is making to coffee, cocoa and tea producing countries and showed examples of how these can be integrated into your brand communications. Missed the session? Don’t worry, you can download the recording here in English and German. The videos shown during the webinar can be downloaded here. Please note you can filter on language.

Look out for two more webinars coming up this year, with more ideas to help you get your consumers and colleagues inspired on sustainable sourcing. The next sessions will look at the topics of traceability (June) and climate change (October). To make these even better, we’d love to know what you thought of the first webinar, so please do share your feedback.

And join our next social media campaign reminding people that when they enjoy a feel good moment with your UTZ cocoa, coffee or tea products they’re contributing to a better life for farmers too. On our campaign website we’ll have a toolkit with great quotes from farmers as well as pictures and brand new infographics ready for you that you can use in your communications. The campaign will run from next week, so stay tuned for more information. Questions or other ideas? Let us know!

 

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