Category Archives: UTZ Newsletter April 2015

A feel good Easter at Nestlé

Easter tasted extra good at Nestlé US this year, with the company purchasing enough UTZ cocoa for its entire Easter chocolate range – a first for a major US manufacturer. Nestlé got its sustainable sourcing message out to consumers and employees in the run up to the Easter period with a campaign combining press, social media and internal communications.

The Nestlé Cocoa Plan commits Nestlé to globally source 170,000 tons of sustainable cocoa by 2017. With Nestlé’s research showing that 80% of consumers prefer to purchase chocolate products made from sustainable cocoa (Golin and uSamp, 2014) – this is good news for customers and cocoa farmers alike.

Its Easter collection, which included a range of products based on the Charles Shulz Peanuts characters of Snoopy, Charlie Brown and the gang, was launched with a press event. This included a briefing for journalists on the new products and Nestlé’s Cocoa Plan commitment. Representatives from UTZ also attended to explain the benefits of certification for cocoa farmers.

Nestlé_infographicNestlé provided journalists with an infographic that brings to life the sustainability challenges for the cocoa industry and shows how it is tackling those through the Nestlé Cocoa Plan. As a result of the launch the Easter range and campaign story was picked up by media outlets including CNBC, Yahoo! Finance and by Sustainable Brands. You can download the infographic here.

To reach out directly to consumers, Nestlé posted recipes and sent Easter samples to some of America’s leading food bloggers, all featuring information about the Nestlé Cocoa Plan commitment. Its Easter range and recipes were featured on a wide selection of blogs including The Daily Meal, reaching over 1 million unique monthly viewers.


Internally, an employee engagement campaign alerted Nestlé colleagues to the new range and its sustainability credentials. This included a competition enabling employees to win a basket of Easter goodies to take home.

“Even better news, and new this year, families can feel better about the chocolate they’re choosing. Nestlé Confections & Snacks has announced the purchase of certified, sustainestle-crunch-peanut-butter-nesteggs-10oz-500x500-e1427410259680nable cocoa equal to the amount needed to produce the entire Easter chocolate collection for 2015. This is important considering that, in a recent survey, nearly 80% of consumers said that they would prefer to purchase chocolate products made with sustainable cocoa if they were easy to find and didn’t cost more.” Extract from Mommy’s Memorandum blog

Need inspiration for your next campaign? We have some great examples, ideas and marketing tools for communicating your sustainability story in our Media Center and marketing toolkit.

Milo, Meßmer, Paulig, Delica, Anneke

More brands turned UTZ this month with some delicious new tea and coffee launches in Europe. Consumers can also now enjoy a more sustainable treat with some of their old favorites – including Milo malted chocolate, loved in Australia and New Zealand for over 80 years, and Anneke chocolate, an Estonian favorite since 1945!

We’d love to know about your next product launch. Contact us!

Milo (Nestlé) – Australia & New-Zealand

Australians and New Zealanders have been enjoying Nestlé’s malted chocolate hot drink MILO for over 80 years. Now their favorite treat has become UTZ certified. That’s better!


Meßmer teas –

Meßmer has launched its first UTZ labeled teas and with 70 varieties to choose from including black and green teas as well as rooibos, fruit and herbal tea, there is a blend to suit everyone.

Messmer Schwarzer tee Messmer gruner tee

Paulig Brazil Coffee – Finland

For almost 140 years, Paulig has been bringing delicious coffee to consumers across Finland. The company has relaunched its UTZ certified Brazil coffee range, with consumers able to choose either beans or ground coffee. The new packages come in the bright Brazilian yellow and green that make us want to start the day dancing! Also a new Brazil Dark variant has been introduced to the range for those who favor coffee with a darker roast.


Schwiizer Schüümli coffee – Germany & Austria

Consumers in Austria and Germany can now choose from five delicious varieties of UTZ coffee beans in packages of 500 grams. These Delica Schwiizer Schüümli coffees come in Espresso, Crema, Mild, Decaffeinato, and Gastronom to suit everyone’s taste.

Combi picture Schwiizer

Anneke – Estonia

Anneke, a Kalev brand, is known as the best-loved milk chocolate in Estonia since 1945. Now Anneke fans can enjoy their favorite treat even more, as Kalev is sourcing UTZ certified cocoa for its milk chocolate bars (100 and 300 grams) and its Anneke with milk filling products (99 and 40 grams), available in a wide variety of retail outlets.


2014: A year of growth for sustainable farming

On Monday 20th April, we published our latest Annual Report. Wondering what we’ve been up to? Check out our brand new interactive annual report, which takes you on a journey through the supply chain and shows the incredible reach of the UTZ program. We now work with more than 910,000 farmers and workers, and the UTZ name has appeared on more than 20,000 products in 135 countries. Explore the report at:

Curious how you can communicate about this? Check out our communicating positive impact campaign page!

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Nice to meet you

  PLMAPLMA World of Private Label, 19 – 20 May

We hope to see you at the PLMA’s annual trade show for retailers and manufacturers. Get in touch if you’d like any UTZ materials to use at the event or to join us on the evening of 18th May for drinks and a visit to some of the sites of Amsterdam. Let us know at

Sustainable Brands Barcelona, April 26 – 28

Sustainable Brands BarcelonaWe will be at this leading conference for marketing and sustainability professionals. Will you be attending? Let us know at



Amsterdam Coffee Festival, 15 – 17 May

Amsterdam Coffee Festival

We’ll be enjoying this festival of coffee, art, music and streetfood for coffee enthusiasts and industry players. Come and learn about different coffee brewing techniques, enjoy great products and watch the SCAE Barista Championships for the Netherlands. Find out more at