Category Archives: UTZ Newsletter December 2015

Ones to watch – sustainability marketing coming to a TV near you

Did you know that in the past year, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%?

This is one of the latest research findings from Nielsen, the consumer insight business, and is great news for brands that are committed to sustainable sourcing. Nielsen’s Global Sustainability Report also showed that brands which actively communicate their sustainability credentials do better when they use a broad range of channels, including TV. So we’re excited to share some examples of our partner brands doing just that.

Nielsen’s research shows that TV ads that highlight a brand’s positive social and/or environmental impact were influential in the path to purchase for over one-third of consumers (34%). Many UTZ partners are already making use of TV and online video advertising. Here at UTZ we can support your message by endorsing the ad with our logo, visuals, or even appearing in your campaign.

Watch the ads below to see how our partners have taken different approaches:

  • Kalev, the Estonian chocolate manufacturer, whose TV ad highlights the importance of sustainability in its cocoa supply chain.
  • L’Or EspressO’s campaign for its Ristretto capsules in the Netherlands features the Arvid NordquistUTZ logo on pack.
  • Arvid Nordquist’s TV spot in Sweden celebrated the brand reaching its goal of 100% certified coffee.
  • Lidl’s campaign in Germany features an interview with UTZ’s Executive Director to highlight the importance of sustainable coffee sourcing.
  • Nestlé’s animated promotion video in Japan of the Nestlé Cocoa plan, explaining how they work on a sustainable future for cocoa, endorsed by UTZ.

Inspired? Contact us to see how we can support your next online or TV campaign. You can also read some great insights into marketing and sustainability in the latest Nielsen Global Sustainability Report.

Climate Change – a good story to tell

Many consumers aren’t aware that by choosing UTZ coffee, cocoa and tea they’re helping farmers adapt to climate change. That’s because UTZ training and climate projects give farmers the knowledge and tools they need to cope with changing rainfall patterns and rising temperatures.

Want to get the climate message out to customers? We have a marketing toolkit to support you!

Take a look at the toolkit, which is full of ideas and resource. It includes famer quotes and a great summary of why climate change is bad news for coffee, tea and cocoa farming and what we’re doing to tackle that.

quote-pham-van-hoanIt includes information on our pilot projects such as Coffee Climate Care in Vietnam where farmers are successfully adapting to a changing climate by planting shade trees, installing wind breaks, covering crops, and improving irrigation and fertilizer management. You can read their views on the project here.

Or you can get started straight away by liking, sharing and retweeting our social media posts.

Did you miss our recent webinar on sustainable farming and climate change? No worries! Watch the recording or download the presentation. (Also available in German).

IKEA, ForestFinest, Woolworths, Pingo Doce, La Vieja Fabrica, Christmas

With the festive season well underway we have some great new product launches to tell you about. Lots of chocolate of course (well it is nearly Christmas!) and many other exciting products too.

We’d love to hear about your next product launch so do get in touch and tell us about it.

IKEA ice tea  – global

IKEA’s brand new organic ice tea, comes with the fresh taste of birch and pine. The tea comes from UTZ certified estates and the exciting new drinks are now available in IKEA restaurants, Bistro and Swedish Food Markets.

Ikea icetea

ForestFinest  – Germany

The ForestFinest chocolate range was re-launched in October, with 100% UTZ certified ForestFinance cocoa from Bocas del Toro in Panama. The chocolate bars come in nine varieties, from green tea to chili and lemon. The chocolates can be purchased from http://www.treeshop.de. ForestFinest is an initiative of ForestFinance which invests in sustainable forestry.

Forest Finest

Woolworths Tin Roof ice cream – South Africa

It’s the start of summer in South Africa! What better way to get in the mood than with a scoop of the country’s first UTZ labeled ice cream, vanilla and chocolate flavored, now on sale at Woolworths

Woolworths-tin-roof-ice-cream

Pingo Doce chocolate covered strawberries  – Portugal

We’re excited that Pingo Doce, one of Portugal’s largest supermarket chains with over 350 stores, has launched its first cocoa products carrying the UTZ label. Customers can now enjoy its private label strawberries covered in Belgian white and milk chocolate – we hear they’re delicious!

PINGO

La Vieja Fabrica hazelnut spread – Spain 

La Vieja Fabrica brand is known for its jams, preserves and spreads. Now customers can enjoy its first UTZ labeled products – a range of hazelnut spreads for which UTZ certified cocoa was sourced. The spreads come in three flavors: Original, Milk and Cookie. They also contain only RSPO certified palm oil and are available in supermarkets throughout Spain.

LAVIEJA

Christmas products – various countries

Consumers around the world can have a delicious and more sustainable Christmas this year thanks to all the great tasting UTZ labeled Christmas products now on sale. From South Africa and Australia to the Baltics, Russia, France and UK, it looks set to be the tastiest Christmas yet!

xmass

Shorter name, bigger impact

We like to keep things simple for consumers – simple to choose sustainable tea, coffee and cocoa and simple to support sustainable farming. So, from 4th January 2016, we’re making our name simpler too – shortening it from UTZ Certified to UTZ. Our on-pack labeling logo won’t change but we think our new name will better reflect the broad range of work we’re doing.

We’ve been working towards better farming and a better future for the past 13 years. As a result we are now the largest program for coffee and cocoa and have strong certification schemes in other commodities including (herbal) tea, rooibos and hazelnuts.

Certification remains the most important element of our work but we have also seen that some problems affecting farmers cannot be addressed through certification alone. That’s why we’re working more closely with producers, NGOs, governments and buyers to tackle complicated issues such as child labor, wages or the impact of climate change and make an even bigger difference.

“We believe that UTZ compared to UTZ Certified, reflects better our new approach and offers a broader scope of collaboration,” says Han de Groot, Executive Director. “We are excited to be able to take our vision of a better future to the next level.”

UTZ logo

What does it mean for you?

We’ll be redesigning our website, improving our media center, shortening our URL and updating our logo from January 4th. Our on-pack logo remains the same however the text claim and URL will change over time as packaging gets updated. Watch out for information on our updated labeling policy and Q&A in early January.