Category Archives: UTZ Newsletter June 2015

From store to farm – traceability in action at IKEA

As a company with a strong ambition towards a better future, IKEA has integrated sustainability into every aspect of its business, sourcing many of its raw materials from certified farms. All of its coffee is UTZ certified and the company is committed to sourcing 100% UTZ certified cocoa in the IKEA chocolate range by 2015 and will be adding tea. IKEA engages consumers with its sustainability efforts by clearly communicating its choice for sustainable sourcing.

UTZ caught up with Anders Lennartsson, Sustainability Manager for IKEA Food Services, to talk about why traceability matters and how being transparent has had a positive effect on business.

IKEA, like UTZ, has a strong ambition towards a better future. Can you tell us a bit about why you decided to embark on that journey, and how it’s going?

“IKEA has, for a long time, been committed to creating positive impact for people and planet. Based on our vision of creating a better everyday life for the many, we think sustainable and healthy food should not be a luxury but affordable for the many. We have already taken many good steps in that direction but have now decided to substantially increase our efforts in the years to come.”

IKEA cocoa tracer

How is UTZ helping IKEA to achieve its sustainability goals?

“Already in 2008 IKEA decided to only serve coffee that is responsibly produced and UTZ certified coffee was chosen. Since then we have also added UTZ certified cocoa in our chocolate bars and currently we are working towards UTZ certified tea.

UTZ certified helps us offer affordable coffee and chocolate which have been responsibly produced with care for people and the environment. Besides, the UTZ traceability system gives us and our customers added value.”

Both the coffee served and sold at IKEA anLanding page 1d the cocoa in your chocolate bars is traceable. Why is that important to you?

“Consumers have an interest in knowing how and where the products have been produced. The IKEA/UTZ online tracer for coffee and chocolates provides information on where and who have grown the coffee or cocoa beans in the specific product the customer has purchased. We think it is important to be able to provide this information.”

IKEA has invested a lot of time in employee and consumer communication about your choice for sustainable sourcing. Being transparent about what you are doing must have a positive effect on the company. Can you provide some insight into how that’s been for you?

“Being transparent about progress as well as challenges is important to us. Besides our customers, co-workers and other stakeholders expect companies like IKEA to be open with what we are doing. We are well aware of that many things remain to be done and being open about it creates understanding.”

To learn more about IKEA’s sustainability journey, click here.

Voices from the field

With traceability, each link in the supply chain is documented and made transparent. It all starts at farm level, with good record-keeping. “We archive all the documents with information on each producer and everything that is monitored for each certified producer,” explains Renate Mittestainer who works as a traceability manager on a coffee farm in Brazil. “After each assessment, the technical assistants pass me these documents and I enter them in the computer to complete the monitoring and control of traceability.”

The coffee, cocoa and tea are then tracked and traced through the UTZ traceability system, giving you the assurance that the products you buy come from sustainable sources. The UTZ Certified website hosts both a producer map and a brands page. On these pages, consumers can see, in real time, all coffee, cocoa and tea farmers that are currently UTZ certified in 37 countries around the world and find which brands around the world offer UTZ products.

Brands are already integrating traceability into their communications, through on-pack information, ads and videos. This brings farmers closer to consumers – and the voices from the field become louder and clearer.

Watch this video to see traceability in action

Screenshot filmpje

Want to get your traceability message out?

We have plenty of great ideas and examples to help you tell your traceability story. Check out our infographics or visit our marketing toolkit  for more inspiration.

Cocoa_feel good moment Coffee_feel good moment Tea_feel good moment

Australian, Haighs, KITKAT, Café Royal, Cafés Novell

Consumers in Europe and Australia are enjoying some great new UTZ labeled coffee and chocolate launches this month as well as a tasty iced coffee – just in time for summer!

Got a new product to share? Tell us about it!

Snapper (Australian) –
The Netherlands

Australian, the company for premium chocolate, coffee and ice cream, has launched five new chocolate bars in its Snapper range – all UTZ certified! Consumers can now enjoy the 100 grams Snapper Extra Dark (85%), Snapper Dark (72%), Snapper Dark (55%) Sea Salt & Nougat and the 200 grams Snappers Milk or Dark Hazelnut & Hazelnut Crips. All available in Australian shops, supermarkets and online.

AUS2014_Snapper_RT_200gr_Milk_Hazelnuts_Crisps-01 AUS2014_Snapper_RT_200gr_Dark_Hazelnuts_Crisps-01 AUS2014_Snapper_RT_100gr_Extra_Dark_85%-01 AUS2014_Snapper_RT_100gr_Dark_78%-01                            AUS2014_Snapper_RT_100gr_Dark_55%_Caramel_Seasalt-01

Haigh’s Centenary range –

Haigh’s is Australia’s oldest family-owned chocolate maker. To mark their centenary in May this year, they launched three special edition chocolate bars featuring images of Haigh’s original flagship stores in the Australian cities of Adelaide, Melbourne and Sydney. And of course, they are all UTZ labeled.

3HAIG_440g Blocks    3HAIG_100g Tablet3HAIG_50g Bars

KitKat Sneaky Break – Australia & New Zealand

KITKAT lovers in Australia and New Zealand can now take their chocolate break with eight different break types featured on the packaging. The bars fun break types all carry the UTZ logo and information on the NESTLÉ Cocoa Plan – so consumers can enjoy their break and feel good about their choice of chocolate.

8NESTLAUS NCO735 Procrastinating Break 45g   8NESTLAUS NCO735 Do not disturb break 45g 8NESTLAUS NCO735 Coffee Break 45g   8NESTLAUS NCO735 Sneaky Break 45g

Café Royal – Switzerland, France, Spain, Germany and Australia

Just in time for summer, Café Royal has launched a tasty new iced coffee range with 100% UTZ Arabica beans and milk from the Austrian Alps. The new drinks come in a range of flavors including Classic Espresso, Double Fat (with extra caffeine and cream), Extra Strong (refined with Guarana for an energy-kick ) and Caramel (for those with a sweet tooth).


Cafés Novell – Spain

Cafés Novell, the first coffee company to launch UTZ labeled products in Spain, has extended its capsule range including new varieties such as intenso, descafeinado and piu aroma. These capsules are available in restaurants, coffee shops, at work or in the comfort of your own home. Another step in their journey towards having all their coffees certified by 2019!


Celebrating biodiversity – UTZ/UEBT herbal tea hits the shelves

UTZ Certified has launched a new program for herbal teas in collaboration with UEBT, the Union for Ethical Bio Trade. These herbal teas are based on and contribute to local biodiversity by valuing the variety of plants around the world and promoting sustainable collection and farming practices. The first certified teas, launched to coincide with International Biodiversity Day in May, are already on the shelves in Germany.

Read more in our recent press release.


What’s coming up?

The World of Coffee 2015, 16 – 19 June 
Göteborg, Sweden

A gathering for the specialty coffee industry and an opportunity to meet top baristas, roasters, coffee lovers and key players in the coffee industry from around the world. See

WCF 2015 Partnership Meeting & Cocoa Sustainability Trade Fair 2015, 30 June – 1 July 2015
Washington DC, USA

We’ll be attending this event for the chocolate and cocoa industry along with global retailers, governments, non-profit organizations, academia, research institutes and others to share developments in sustainable cocoa production and efforts to improve farmer livelihoods. See for the full program.

Will you be there? Get in touch at to arrange a meeting at the conference.